While reading an interesting article written by Jason Gross on 'The Role Of Design In The Kingdom Of Content', I was intrigued by the kind of examples he mentions about the importance of design when world is still craving for content.
Excerpt from article : "The role of a UX designer is not always to make everyone feel all warm and fuzzy inside. A rich Web experience could include the emotion of happiness, humor, discontent, sadness, anger or enlightenment. A well-designed website enables us to attribute our emotion to its source and connect us to that environment through a range of senses. A UX designer should understand why and how to utilize the principles and techniques they have learned to support the website’s precious content."
Read full article here.
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